Souvenir publications capture the desired public identity of tourism places. Arizona’s tourism landscapes often feature desert scenery and colonial Spanish history. The souvenirs of places like Jerome, the Grand Canyon, Tumacacori Mission, and the Apache Trail highlight selective elements in the story of Arizona’s past. Like all places, Arizona’s tourist landscapes are constructed. Imaginary identities, idealized images, experiential evidence, and historical narrative all contribute to the place-images we associate with Arizona as a tourism destination.